What is the difference between Entine and Jennings’ eight questions and traditional measures of social responsibility?

     The difference between Entine and Jennings's eight questions and traditional measures of social responsibility is perception.  In life, there are no such things as perfect people, places or things.   However, it is within good business practice for a company to try its best to make sure the products and services they produce are of an ethical nature.

     In Entine and Jennings find that the eight questions will assist in a company understanding what their true nature is all about (Jennings, 2012).  Companies have to think of more than just profit, and they also have to think about are they standing behind what they claim to believe in.  A business using traditional measures of social responsibility pay tribute to their stakeholders more than they do to their actual reputation.
 
     When profit is the only thing the company is concerned about it can potentially lose focus on what the real goal may be.  For instance, if a corporation is known for making bad business decisions but wants to be world renowned, potential and even current investors could decide to take their money elsewhere. In this move, they will see that the company heads are only concerned about profit and getting ahead in any way they can.  Furthermore, with Entine and Jennings eight questions companies have to take a good look at themselves and analyze whether they are acting in an ethical way.

     Organizations that operate in shady dealings do not have longevity in the world of business.  They end up losing stakeholders, stockholders, employees and consumers.  None of these makes for a long positive business operation.  Nevertheless, when a company decides to take a step back and investigate whether their organization has a soul. It is vital that the business take a look to make sure that they go through each of the proposed questions to ensure that their Visions, Mission, and Values statements line up with what is the actual reality.

     Entine and Jennings were proposing that the most important thing that a company can do for its organization be to determine the real character of its soul.  Doing business with the sole purpose of pleasing the stakeholders can potentially lead to disastrous outcomes.